Scan it. Read it. Notice the pattern.
Three screens do the work. Nothing to set up and nothing to log by hand.
Scan
Point your camera at any barcode. The product is identified before you lift your thumb.
Today
Today's scans, grouped by how processed they are. A share, not a score.
Patterns
A week, month or year at a glance, so you can see what is changing.
Screens are illustrative.
Four groups. One honest question.
NOVA sorts food by how much it has been processed, not by its calories or nutrients.
Unprocessed or minimally processed
Fruit, vegetables, eggs, plain milk, fresh meat and fish.
Culinary ingredients
Oils, butter, sugar and salt. Things you cook with rather than eat alone.
Processed
Cheese, tinned vegetables, freshly baked bread. Group 1 foods with group 2 ingredients added.
Ultra-processed
Industrial formulations with ingredients you would not find in a home kitchen, such as emulsifiers and flavourings.
Two readings. Never one blended score.
Processing and nutrition measure different things. A product can do well on one and badly on the other, and merging them would hide exactly that. So we don't.
NOVA, groups 1 to 4
How far a product has travelled from its raw ingredients. The verdict the app leads with.
Nutri-Score, A to E
Sugar, salt, saturated fat, fibre and protein. Shown beside the verdict, with its source.
The verdict is where it starts.
How processed your food is comes first. Everything else is there to back it up.
See where your day is going
Log what you eat and the app keeps a simple running picture of your day, including how much of it was ultra-processed. Set yourself a goal if you want one. It is information, not a judgement.
Read the small print without a chemistry degree
Tap any ingredient and get a plain-English explanation of what it is and why it is in the product. It works in the shop, and over time you will notice which ones keep turning up in your basket.
Something less processed, when you want it
If there is a simpler version of what you just scanned, the app shows you one. Same kind of food, shorter list of ingredients. Take it or leave it.
Information, not judgement.
No streaks
Nothing to keep alive and nothing to break. Eat a biscuit; the app will still be there.
No badges
Food is not a game to win. You get the facts and your own history, nothing to collect.
No shame
The language stays neutral. A group 4 product is described, not scolded.
Open data
Product information comes from Open Food Facts, a public database anyone can inspect.
Take a closer look.
Coming to iPhone and Android. Leave your email to hear when it lands, and you may get to try it before launch.
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